Every sales person is looking for that extra edge to hit their sales goal and land that big bonus. But what sets the car sales Rock Star apart from the average dealership sales Joe? The answer is productivity – the Rock Stars are selling four c

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it, from AdWeek. The car industry isn’t slowing down when it comes to employing more data for everything from ve

Email Marketing Tips/Tricks for Automotive Dealers, from Today’s Dealer. Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that em

Is Your Dealership Ready to Dominate 2015?, from 9Clouds Automotive Marketing. The first month of 2015 has come and gone. Did you make the most of it? 2015 promises to be a big year for automotive marketing, but you have to be ready to adapt your mar

What Is the Google+ Rel-Publisher Tag, and Why Is It Important?, from Opportunity MAX. Are you aware of Google Tag Manager? Many people may not realize what exactly Google Tag Manager is and the role it plays in enhancing site search engine optimizat

Car Salesman Confidential: Why I’m Better Than The Internet, from Motor Trend. In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealerships. “John Henry was a

Car Ownership Has Peaked—or Maybe It Hasn’t, from Money Magazine. After a strong January for the auto industry, forecasts call for rising car sales in 2015—followed by more increases in the years ahead. So what’s this business about alrea

Every day prospects walk on the lot and ask, “Do you have a white something?” And almost without exception, the average salesperson starts assuming that… the vehicle is for them; they want it: they know all about it; they’ve already drive

Don’t you wish you could categorize your internet leads from serious buyers versus curious shoppers?  Would you spend more money trying to capture a buyer who wants a car in 72 hours, over a shopper who doesn’t want to buy for 35 days? Conve