Playing to Customer’s Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual con

Taking Dealership Social Media Marketing to the Next Level, from Chatter Up. With more and more car buyers looking to social media for advice and ideas during their car search, it’s no wonder that car dealers have made an investment in their social

8 Apps to Help Your Dealership Dominate Instagram | Automotive Marketing Tips, from 9Clouds Automotive Marketing. You have your dealership’s Instagram account up and running. You have a game plan. Maybe even a few likeable posts. But now it’s tim

Every sales person is looking for that extra edge to hit their sales goal and land that big bonus. But what sets the car sales Rock Star apart from the average dealership sales Joe? The answer is productivity – the Rock Stars are selling four c

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it, from AdWeek. The car industry isn’t slowing down when it comes to employing more data for everything from ve

Email Marketing Tips/Tricks for Automotive Dealers, from Today’s Dealer. Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that em

Is Your Dealership Ready to Dominate 2015?, from 9Clouds Automotive Marketing. The first month of 2015 has come and gone. Did you make the most of it? 2015 promises to be a big year for automotive marketing, but you have to be ready to adapt your mar

What Is the Google+ Rel-Publisher Tag, and Why Is It Important?, from Opportunity MAX. Are you aware of Google Tag Manager? Many people may not realize what exactly Google Tag Manager is and the role it plays in enhancing site search engine optimizat

Car Salesman Confidential: Why I’m Better Than The Internet, from Motor Trend. In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealerships. “John Henry was a