Taking Dealership Social Media Marketing to the Next Level, from Chatter Up.
With more and more car buyers looking to social media for advice and ideas during their car search, it’s no wonder that car dealers have made an investment in their social presence. In fact, 43% of car buyers said they would use Facebook to search for a local dealership, while 59% would trust a review from a Facebook friend more than reviews found at other sites, according to the 2013 Automotive Social Media and Reputation Trend Study.
It’s no secret that a positive experience on the lot can lead to a more positive reputation online. So many dealers work like the devil to drive engagement in the form of Facebook fans and likes, and Twitter followers along with “@ replies” and retweets. The more the merrier, right?
Not necessarily.
Consumers tweet 60,000 times a day about car shopping. Dealerships are typically posting one piece of content per day on Twitter. There is a disconnect. Instead of hoping the consumer who tweeted about car shopping sees your one piece of daily content, why not connect the dots and start talking to the consumer directly?
