Is Guerrilla Social Media A Good Strategy?, from Magnum DealerFocus. It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setti

Leveraging Inbound Calls to Improve the Sales Process, from Speed Shift Media. Inbound calls should serve as an integral component of the sales process. When a potential customer is reaching out to you, this is your chance to strike while the proverb

As Hispanics Buy More Cars, Stores Add Videos in Spanish, from Flick Fusion Blog. Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a

Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?, from Jennings Social Media. While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really he

Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be

AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for

Playing to Customer’s Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual con

Taking Dealership Social Media Marketing to the Next Level, from Chatter Up. With more and more car buyers looking to social media for advice and ideas during their car search, it’s no wonder that car dealers have made an investment in their social

8 Apps to Help Your Dealership Dominate Instagram | Automotive Marketing Tips, from 9Clouds Automotive Marketing. You have your dealership’s Instagram account up and running. You have a game plan. Maybe even a few likeable posts. But now it’s tim