10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right

In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before– an average of 24, according to a recent study cond

Proactive Customer Strategies That Redefine How to Sell, from Dealer Marketing Magazine. Two recent auto industry reports offer valuable insight into evolving dealer-consumer dynamics. These reports, created from research by the consulting companies

Is Guerrilla Social Media A Good Strategy?, from Magnum DealerFocus. It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setti

Leveraging Inbound Calls to Improve the Sales Process, from Speed Shift Media. Inbound calls should serve as an integral component of the sales process. When a potential customer is reaching out to you, this is your chance to strike while the proverb

As Hispanics Buy More Cars, Stores Add Videos in Spanish, from Flick Fusion Blog. Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a

Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?, from Jennings Social Media. While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really he

Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be

AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for