Dealertrack Introduces New Inventory Management Mobile App, from F&I Magazine. LAKE SUCCESS, N.Y. — Dealertrack Technologies has introduced its new Inventory+ Mobile app, an innovative and comprehensive inventory management solution that deliv

The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish, from Automotive Digital Marketing. Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super

Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today), from Dealer Authority. We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our prod

5 Keys to Sales Strategies in Automotive Repair, from FastTrak. A sales strategy is a plan that positions a company’s service offering in such a way that a competitive advantage is gained. A successful strategy will provide methods that allow sales

Vboost 2.0 Increases Viral Shares, Views and Response, with More Customer Options and Flexibility Huntington Beach, CA – March 2, 2015 – Vboost Inc., (www.vboost.com), a viral marketing company focused on the auto industry, today announced the

Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for

Marketing Ideas for Car Dealers, from Customer Think. A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealersh

So much money and effort is wasted in the automotive industry because so much content ends up on platforms where there is no audience. Social media can be a blackhole in which endless content is spilled, day after day. The traffic to a dealership Fac

In the coming years, your youngest customers might become your best…if they’re not already there. According to a recent analysis by the Power Information Network® (PIN) from J.D. Power & Associates®, Millennials (also known as Gen Y, or th