5 Keys to Sales Strategies in Automotive Repair, from FastTrak. A sales strategy is a plan that positions a company’s service offering in such a way that a competitive advantage is gained. A successful strategy will provide methods that allow sales

Vboost 2.0 Increases Viral Shares, Views and Response, with More Customer Options and Flexibility Huntington Beach, CA – March 2, 2015 – Vboost Inc., (www.vboost.com), a viral marketing company focused on the auto industry, today announced the

Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for

Marketing Ideas for Car Dealers, from Customer Think. A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealersh

So much money and effort is wasted in the automotive industry because so much content ends up on platforms where there is no audience. Social media can be a blackhole in which endless content is spilled, day after day. The traffic to a dealership Fac

In the coming years, your youngest customers might become your best…if they’re not already there. According to a recent analysis by the Power Information Network® (PIN) from J.D. Power & Associates®, Millennials (also known as Gen Y, or th

10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right

In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before– an average of 24, according to a recent study cond

Proactive Customer Strategies That Redefine How to Sell, from Dealer Marketing Magazine. Two recent auto industry reports offer valuable insight into evolving dealer-consumer dynamics. These reports, created from research by the consulting companies