What Auto Shop Owners Need To Know About Social Media Marketing, from LinkedIn. How To Get A Custom Paint Job For Your Social Media On a recent Tuesday afternoon, I counted nine auto service shops in neighboring communities that posted the EXACT same

5 Things Your Auto Repair Shop Email Marketing Campaign Might Be Missing, from NCM Institute. You planned your latest auto repair shop email marketing campaign carefully, but when you analyzed your performance, you still came up short of your expec

RECALL1ONE – In The News, from Elead1One. Manufacturer recalls reached an epic 64 million in 2014. That’s more than double the previous calendar year record of 30.8 million in 2004, according to Automotive News. With recalls affecting every one o

Bring All Your Data into One Place with Marketing Automation, from 9Clouds Automotive Marketing. CONSOLIDATING DATA The auto industry is full of data; top selling cars, financing, inventory movement, customer data and the list goes on and on. The pro

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales, from activEngage. We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, n

How to Create a Branding Message for Your Dealership, from PCG Consulting. Your dealership’s brand is based on how others perceive you – but that doesn’t mean you can’t have some control over it! Whether you’re a new dealership trying to es

The 7 Habits of Highly Effective Search Marketers, from Search Engine Watch. In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles tha

Creative Content for Your Social Media, from Dealer Marketing Magazine. I’m not a car girl. I didn’t grow up in the automotive world, and most of the lingo is foreign to me. I have no clue about the differences in engines or how to value a trade

February auto sales up, but not for all, from USA Today. Monthly auto sales were up, but not for all automakers and not as much as some industry watchers forecast. One jarring note: Toyota Motor outsold Ford Motor by 84 vehicles to take the No. 2 spo