The 5 People You Need In Your Digital Marketing Dream Team, from Small Business Trends. When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accoun

The Internet’s Evolution to Authenticity: SEO vs Content Marketing, from Social Media Today. The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, compan

4 Insightful Tips to Market your Products Uniquely, from LiveAdmins. Coming up with a marketing strategy that is cost efficient and result oriented may seem like a complicated task, however if you are well aware of the psychology of your target audie

Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between, from Kruse Control Inc. The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target cust

Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizat

Cytec Showcases Advances Made for the Automotive Market and Launches DForm® Fabric Tooling at JEC, from Cytec. Woodland Park, NJ – Cytec Industries Inc. (CYT) will be exhibiting at JEC Europe 2015 on stand D17, Hall 7.3 and showcasing its tech

Sika Global Automotive Announces Introduction of New Marketing Message “Start with Sika,” New Automotive Website, New Brochure and CGI Automotive Overview, from WTRF. MADISON HEIGHTS, Mich., March 9, 2015 /PRNewswire/ — Sika Glob

Pizza Hut, Visa and Accenture want you to buy pizza from your car, from The Washington Post. Online shopping is moving to a new frontier, and it starts with pizza. Pizza Hut, Visa and Accenture are teaming up to test a system that lets you order an

Is Social Media Actually Helping Your Company’s Bottom Line?, from Harvard Business Review. When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I mad