Focus on Converting Website Visitors to Leads to Drive More Dollars to Your Bottom Line During the DD18 Digital Dealer Session, Devin Daly will review the importance of creating an engaging, conversion focused website that drives greater advertisin

How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter a

Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results diffe

Phone training. Two of the dirtiest words in the auto industry. In fact, I bet your latest phone training manual (from 2002) probably sits on your shelf with two inches of dust, and has pretty much been forgotten about. It’s common sense that we al

Nobody stole the cookies from the cookie jar but we all know that when we played that little game as kids the purpose was passing the blame to others. Eventually we ran out of people to pass the blame to and the game was over. In spite of the many tr

Monday can be your second busiest day of the week. Even though a lot of folks do their research and shopping due diligence at the end of the week, many just simply run out of time or get frustrated when the rubber meets the actual shopping road. Gran

ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled “The Auto Dealer’s Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Nee

Volvo’s Decision to Build U.S. Plant a Head-Scratcher, from Wards Auto. Volvo CEO Hakan Samuelsson says the company can’t become a true global automaker without an industrial presence in the U.S. Volvo’s announcement it will invest $500 million

FCA, Toyota, Hyundai rise as industry ekes out another advance, from Automotive News. U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some m