Kia Sorento campaign targets the adventurous, from Automotive News. With such a wide consumer base for crossovers that spans young families to baby boomers, Kia could have gone in several directions in the latest phase of its “Perfect Getaway” ma

CarStory Market Reports named highest rated in Mobile Solutions category Austin, TX – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winn

In the current economy, Customer Experience wins. Only 1.5% of all consumers are in the market for a new vehicle purchase at any time. What does that mean for dealers? Now more than ever it is critical to understand the digital journey of your consum

A Look At How Car Brands Are Effectively Using Social Media, from Forbes. While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites l

How to Boost VinSolutions with Marketing Automation, from 9 Clouds Automotive Marketing. OPPORTUNITIES ARE FLOWING BY LIKE A RIVER. If your dealership uses a VinSolutions CRM, you have an incredibly valuable opportunity to use marketing automation

Six sales & marketing problems you can fix, from Bdaily. Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. To boost lead generation and grow customer b

Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years.  That change is a shift to an online retail process. Consumer expectations are rising for the convenience and

We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on

The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If the average prospect told us how they would like to buy rather than