3 Refreshing Ways To Look At Marketing Analytics, from Forbes. It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spendin

Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assume

Here’s Why Salespeople Need To Be Like Coaches — Not Athletes, from Forbes. In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team. Like athletes in pursuit of a personal

Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so p

Tips to help manage the spring service rush, from USA Today. Three out of four drivers polled worldwide say they would consider buying their car entirely online, a new survey finds. Already, 80% of drivers surveyed in eight countries say they are usi

Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales, from Bloomberg Business. Nickel demand from the auto industry is set to rise as much as threefold in five years as output of electric and hybrid cars gathers pace, according to Russia’s la

salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation, from StreetInsider.com. salesforce.com (NYSE: CRM) launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new In

How to Keep Your Digital Marketing Organized and Vendors Held Accountable, from Driving Sales. As we work with more and more dealers, we’re starting to see some trends in the way that digital marketing is being handled. In some cases, dealers a

What Sources Car Shoppers Trust Most, from Auto Remarketing. NEW YORK – Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as