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The Challenge of Split Personalities in Consumers

For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who had as many as 16 different personalities which would dominate and reveal themselves at different times. Made famous first by the non-fictio
Dec 20, 2017

When Does CSI Start?

Director of Professional Services Stephen Coambes explains when CSI/SSI starts in the customer experience in this video blog.
Dec 19, 2017

Top 2018 Automotive Digital Marketing Trends You Need to Know

Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this, it’s important to understand what consumers want and how to handle your digital marketing. Here are s
Dec 18, 2017

Witt’s Wise Words: Dealership Origami

Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s episode of Witt’s Wise Words.
Dec 18, 2017

Hard Facts: Your List Size Matters

Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED feature in this week’s Hard Facts.
Dec 15, 2017

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. If you’re a dealer, you are used to vendors providing reports measuring their performance. Thes
Dec 14, 2017

You Need to Know How to Get the Most Out of Your Banner Ads

We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a variety of formats, like images, videos, gifs, etc. You might even have some on your own website. Unfo
Dec 12, 2017

Witt’s Wise Words: Don’t Become A Headline

Bill Wittenmyer explains the importance of not becoming a headline in this week’s edition of Witt’s Wise Words.
Dec 11, 2017

Hard Facts: Simple Trick To Increase Click Through Rate

Want to increase your click through rate and engagement? Today, I’m sharing one simple trick (and one simple word) that can lead to big results. Learn more by watching this week’s Hard Facts.
Dec 8, 2017