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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Customer Service: 4 Creative Ways to Improve the Client Experience
4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better
Feb 19, 2014
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Dealer ManagementLead Management & CRMMarketing StrategiesSales & MarketingSales ManagementSales Strategies
3 Auto Emails Your Sales Staff Will Love
What if 6 out of 10 of your sales consultants leave your dealership this year? According to the 2013 NADA Workforce Industry Report, it will likely happen. The study outlines some of the glaring workforce challenges faced by the automotive industry.
Feb 19, 2014
The War on Clutter: 8 Ways to Edit Your Workspace and Life
8 ways to edit your workspace and life, from Entrepreneur. For the first time in history, owning less stuff is a sign of wealth. A recent article in T Magazine reports that the new rich are embracing “amor vacui,” the love of empty space. Graham
Feb 13, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSales Management
Let Love Inspire Your Leadership
From Forbes: Let love inspire your leadership. Valentine’s Day is coming up, which means that love is in the air. Unfortunately, it’s not in the air, or culture, or anywhere else at too many companies. Which is not only a shame, it’s very short
Feb 12, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnology
Email Marketing Tactics: What Worked (and What Didn’t) in 2013
From Marketing Profs: Email Marketing Tactics – what worked (and what didn’t) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, acc
Feb 12, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Are You Customer-Centric? Ask Your Customers
From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing digital experience, Web content management, and marketing when I realized that there was one glaring waste of marketing dollars we sti
Feb 11, 2014
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Dealer ManagementDealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Why Happy Customers Are Important
Why happy customers are important, according to Auto Scheduler Advantage. Of course, you need to keep your customers happy. There are the obvious reasons such as telling their friends about your dealership; repeat business; and customer retention. Ha
Feb 7, 2014
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
5 Free Apps No Salesperson Can Survive Without
5 free apps no salesperson can survive without, according to Hubspot. Sometimes navigating a sales process can feel like you’re lost in the middle of the wilderness. Lost, lonely, and no idea where to go next. It is pure survival mode. Just lik
Feb 6, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Be Prepared: 4 Ways to Outthink Your Competitors
4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that “It’s more important to outthink your enemy than outfight him.” Even after 2,500 years, this maxim is still so universal and relevant.
Feb 5, 2014