Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma — is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to kee

Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gatheri

“The only constant is change.” Heraclitus, Greek philosopher (535 BC – 475 BC). And with social media, nothing could be more true. So when Digital Dealer favorite A.J. Maida returns for the 16th Digital Dealer Conference & Exposition Ma

Learning to Connect With Your Team and Your Customers for Higher Sales, Better CSI and Lower Employee Turnover Leadership is Influence. Simply put, learning to better connect with your team leads to higher unit sales, better CSI, and lower employee t

The PPC diagnostic manual, from Search Engine Watch. It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you’ve become, something is bound to happen to

Six tips for mobile-optimized email marketing, from Marketing Profs. The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action. Though text and inst

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont

Truly effective video marketing means much more than moving pictures and an audio script playing on the vehicle display pages of your website. Having a true video marketing strategy is crucial to your dealership’s success. In addition to showcasing

How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan for a new rooftop or preparing to leverage online marketing to attract more local shoppers. The ke