3 simple techniques to close more car sales, according to Auto Scheduler Advantage. It’s easy to get into a sales slump when the economy’s down. It’s even easier to lose hope and assume that you’re just going to be stuck in this slump until t

The psychology of color in marketing and branding, according to Entrepreneur. The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’

How you can generate more qualified leads with Google AdWords and call tracking, from Marketing Profs. You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages;

When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an

There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem is that we typically do it in the same place, with the same people, and the same perspective for most of our working lives. That’s not necessarily

Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how cus

Correct These “Easy to Make” Mistakes for Easy Money An unusual “phenomenon” seems to be rearing its ugly head again – large overage balances on dealerships’ Factory Receivables Incentive Schedules. Not large balances due purely to large

As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry has been paying close attention to this trend. But auto marketers beware: the millennials do not constitute “

You might call it an annual rite—just as the tulips start to bloom I hear from dealers excited about the start of the spring selling season. This year is no different, as dealers wrapped up March with year-over-year records in used vehicle sales vo