Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level of trust in your staff and your services, marketing is much more effective. It is easier to grow loya

Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship, and the dealer-customer relationship is no exception. The bottom-line, close-at-all-cost attitude is a thing of the past. In the age of customer-ce

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t

What the hell is a “value proposition”? Nick Eberhardt from DealerPhysics defines and explains why it’s important to use in your marketing strategy:

How to deal with headache-inducing customers, according to Entrepreneur. All customers, even the angry ones, are relatively easy to deal with — most of the time. As long as you show a genuine interest in helping them, the majority of people you

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

Five reasons marketers should be customer-centric, according to Marketing Profs. What is customer-centricity? And why does it matter? Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing t

The 7 keys to inspiring millennials at work, according to Entrepreneur. The corporate world shaped by Baby Boomers is fast-changing as they retire in droves, and the new generation will not accept Office Space as a workplace reality. Few were in the

How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and te