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Who Should be Making Commitments in the Sales Process?
From Search Auto Parts: Who should be making commitments in the sales process? Are you in sales? If so, are you the one making commitments or is it the buyer? Who should be making commitments in the sales process? If you already follow a sales proces
Aug 18, 2014
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementService
How Auto Dealers Can Boost Profits Amid the Recalls
Everybody, even remotely familiar with the auto industry, knows that 2014 has been the year with a record high number of recalls. Undoubtedly, this has hurt a lot of carmakers’ reputation and has created more than one problem for car dealers. B
Aug 15, 2014
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Dealers as Hunter-Gatherers or Farmers – Where Do You Stand?
Here’s a question that’s had me thinking: Has the evolution of the automotive retail business reached a point where dealers need to stop hunting and start farming? The question came to mind during a conversation with Jamie Haruch, an industry ana
Aug 8, 2014
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Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales ManagementSales Strategies
Deal Competition Creates Good Buyer Behavior and High Prices
The dealership seller’s market remains incredibly robust. Despite our industry’s slowing growth rate (1% increase in sales year over year in June 2014), dealership profits remain high and buyers are willing to pay big blue sky multiples on high p
Jul 31, 2014
Seven Mobile Marketing Tips Every GM Needs to Know
It’s time. Are you using mobile advertising to steer today’s car buyers your way? The number of people who use both tablets and smartphones is expected to reach 140 million in the states by 2018. Now’s the time to invest in all things mobile to
Jul 30, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnology
Customer Profiling in the Digital Age
Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotiv
Jul 30, 2014
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Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales ManagementSales Strategies
No Matter What You’re Selling, This Strategy Should Do the Trick
No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to te
Jul 30, 2014
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Dealer/GM NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Help Customers Crossover
According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potentia
Jul 30, 2014
Just Like Sports – You Won’t Win Many Games If You Don’t Know Where To Focus
Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not
Jul 30, 2014