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Back to Basics in a Digital World

Director of Professional Services Stephen Coambes explains what “Back to the Basics in a Digital World” means and why it’s important to dealers in this video blog.
Oct 11, 2017

Dealership Staff Stressed Out? Try Storytelling your way to Increased Productivity

Let’s face it. The car business can be brutal. Many in auto retail find themselves working long hours, under stressful conditions, with hardly any free time to see their families or enjoy other activities. In our industry, many managers are under a
Oct 10, 2017

The Hardest Position to Hire & Retain in an Automotive Dealership

One of the hardest positions to hire for, train and keep in an Automotive Dealership is a Digital Marketing Manager. Owners spend thousands and in many cases hundreds of thousands of dollars on digital marketing products yet they struggle to have som
Oct 6, 2017

Freebie Fridays – The 5 Minute Meeting

Fighting to stay awake in your sales meetings? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer explains why we should rethink spending time in sales meetings instead of executing.
Oct 6, 2017

Displays Won’t Sell Service – If You Won’t!

A Ford dealership has a world-class tire display in their service lane. It is an absolutely state-of-the-art setup with slick LED lighting and an uncluttered design. It must have cost the dealer several thousand dollars to install. The only issue is
Oct 5, 2017

Your DMS and Recalls

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr
Oct 5, 2017

The Marketing Tune-Up That Turns Inbound Shoppers into Customers

Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car buyers use the Internet to research and shop for a new or used vehicle. Almost half do their research
Oct 5, 2017