Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online; sign electronic pads at many retailers when using credit cards; and, in some cases, receipts are even emailed to us. When FedEx or UPS make

A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can optimize the results of your CX experience and save money because, sometimes what WE think should impr

Invest in yourself. ELEAD1ONE’s Bill Wittenmyer says the first place someone should invest is in themselves, and the way you do that is put in the hard work that will result in long-term success.

Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s episode of Witt’s Wise Words.

As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build la

Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model.  The fact is, the subscription model has been with us for a long-time.  However, most models merely fill the gap between short-term

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. If you’re a dealer, you are used to vendors providing reports measuring their performance. Thes

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will