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How to Create a Memorable Customer Experience

As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in fav
Jan 24, 2018

Using an “Outside-In” Strategy for Customer Experience

Providing the right experience that attracts and keeps customers can be difficult. Why? Well, according to an article on CMSWire, we are doing it backwards. The Toyota Product System, otherwise known as “Lean Manufacturing” advocates that all imp
Jan 24, 2018

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in
Jan 23, 2018

Witt’s Wise Words: Dreaming Isn’t Doing

In this edition of Witt’s Wise Words, Bill Wittenmyer shares why ideas are great but execution is more important.
Jan 22, 2018

Freebie Friday: Inspect What You Expect

In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer says it’s time for you to inspect what you expect. That means always checking in on the customer experience, ensure processes are smooth, and making sure the experience you want to happen is
Jan 19, 2018

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there
Jan 16, 2018

Witt’s Wise Words: Good Leaders Don’t Blame

Bill Wittenmyer explains why good leaders don’t blame in this week’s installment of Witt’s Wise Words.
Jan 15, 2018

Freebie Friday: Create Your Own Opportunities

Bill Wittenmyer shares why creating your own opportunities are vital to your success.
Jan 12, 2018

Warning! Your Customers Know More Than Your Salespeople. But Not for Long.

A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features a
Jan 11, 2018