As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to hel

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep h

A major issue with many job interviews these days is the interviewer is doing too much of the talking. Bill Wittenmyer, ELEAD1ONE Partner, explains why the interviewee should do most of the talking and why consistency from the interviewer matters.

Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the health and profitability of the dealership. We spoke with BDC Builder founder Sara Shabana to talk ab

In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body language in our interactions. When it comes to car sales especially – it’s not what you say, but how you say

In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between strike one and a home run. If a batter’s swing is off by only a few millimeters, or even just a fraction of a millimeter, this makes all the di

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a s

Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.

I know if seems like an odd image. A squirrel running around searching for their next nut. Moving fast, heading in one direction and then another quickly thinking, “That’s where my nut is.” I know you may be thinking, “OK Glenn, how are you t