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Conference & Expo: October 14 -15, 2025
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Will Dealers Adopt Used Vehicle Fuel Economy Labels Revealed by the Federal Government?

According to AutoRemarketing, the Feds reveal used vehicle fuel economy labels. One of the prominent focuses of the Obama Administration has been its efforts to increase fuel efficiency and work on reducing the carbon footprint. These efforts have no
Sep 13, 2013

Getting More Customers from Your Dealership Website

Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.
Sep 10, 2013

This Weeks Recalls from NHTSA

NHTSA Campaign ID Number: 13V396 Manufacturer: Toyota Motor Engineering & Manufacturing Make / Model Years: LEXUS / 2006-2008 TOYOTA / 2006-2010 Subject: Inverter Failure may cause Hybrid Vehicle to Stall NHTSA Campaign ID Number: 13V395 Manufact
Sep 9, 2013

A Picture is Worth 1,000 Sales

In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that. The question you need to ask is, “How do we optimize our limited marketing dollars to produce the best
Sep 6, 2013

Use Your Camera

We all have iPhones today, iPads, laptops, communicating devices of all forms, shapes and sizes. They are great for looking at data, I even like them myself. What I have found is that they are even better for helping you in training your people. They
Sep 6, 2013

Generation Y: A Tremendous Gold Mine of Opportunity

So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi
Sep 6, 2013

Why Differentiation Should Be Your Only Goal

Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have attended their programs. I also encourage all of my emp
Sep 6, 2013

Three Powerful Steps to OWNING THE PHONE at your Dealership

The best opportunity for dealers to sell more cars RIGHT NOW is to manage three simple phone skills. Imagine it’s a typical Tuesday. Your dealership receives three unique phone calls. 1. The first caller asks for new car sales. She waits on hold fo
Sep 6, 2013

Simply Useful Advice Can Drive Customers, Overhaul Marketing

At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths — on the topic of used autos, no less. I shared a story of a locksmith who had created an infographic on how to buy a used car, whi
Sep 6, 2013