Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th

FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are

Hyundai recalls 27,500 Genesis cars for braking issue, according to The Detroit News. Hyundai Motor Co. said Monday it will recall 27,500 2009-2012 Genesis cars in the United States to change the brake fluid after complaints of braking problems, incl

How much easier would it be to hire great employees if you only attracted cream-of-the-crop applicants? Unfortunately, the reality today is quite different, as only 20 percent of salespeople turn out to be star closers. On the fortunate side, I’ve

Google Automotive released a study in July 2013 titled: “The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service.” It is filled with data that suggests service customers could be yours for the taking if you apply the righ

If someone told you that the greenest, most environmentally friendly technology gaining prominence was diesel, you might think he or she were crazy. After all, isn’t diesel the noisy, noxious, nasty-smelling technology that has plagued the world’

Expected rise in multi-device shopping means opportunities for dealers, according to Autoremarketing. When it comes to differentiating the respective tasks for which today’s online car shopper is using the PC/laptop, tablet and smartphone, there’

Auto loan delinquency trends mixed in Q2, according to Sub Prime Auto Finance News. The American Bankers Association’s Consumer Credit Delinquency Bulletin showed mixed trends in regard to auto-loans during the second quarter. ABA found that Q2

Consumer credit in U.S. rises $13.6 billion on car purchases, according to Bloomberg. Consumer borrowing rose more than projected in August as Americans took out more loans for motor vehicle purchases and education. The $13.6 billion increase in cred