According to Marketing Daily, millennials are harder to reach and more impressionable. Reaching Millennials is harder than other generations — what with all their multitasking and connected devices — but the payoff for actually getting th

Supervising the accounting office was my least favorite tasks as a CFO/controller. I’d rather create a new spreadsheet or write a report on our DMS system. I used the phrase “herding cats” to describe the difficulty involved in coor

VW recalling 80,000 Tiguan SUVs and Jetta Hybrids, according to The Detroit News. Volkswagen AG is recalling more than 80,000 vehicles in North America for electrical issues. The German automaker told the National Highway Traffic Safety Administratio

The grand conspiracy of SEO agencies, according to iMediaConnection. Search engine optimization isn’t always about getting better listings in search engines. More frequently, SEO is quietly rescuing second-rate websites. Most websites are secon

It’s fair to say the auto retail business has changed more in the past 10 years than in the previous 75 years combined. Much of the change owes to the rise of the Internet and new technologies, which have transformed the way consumers shop for used

NHTSA team to review 3rd Tesla vehicle fire, according to The Detroit News. The National Highway Traffic Safety Administration is sending a team of investigators to review a charred Tesla Motors Model S electric vehicle in Tennessee — the third bat

According to Used Car News, dealer sells luxury car to launder drug money. An Oregon used-car dealer known as “Fast Eddie” pleaded guilty to money laundering. The Internal Revenue Service initiated a “sting” money laundering investigation of

After running hot, market for used cars is cooling, according to The New York Times. It was 9:30 on a recent Tuesday morning at Manheim Riverside, a wholesale auto auction, and more than a thousand used-car dealers were mulling in the desert heat. Th

Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scra