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ESPN Survey: Men Outspend Women During Holiday Season
Men outspend women during holiday season, from AdAge. As marketers duke it out in the critical holiday sales season, they’d be wise not to forget about a key demo: men. Yes, men — who outspend women during almost every annual holiday, acc
Nov 27, 2013
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Digital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
5 Ways to Become Data Literate in Digital Marketing
5 ways to become data literate in digital marketing, according to Ragan.com. In the 1800s, during the early developmental stages of the steam locomotive, it was commonly believed that train cars would look like stagecoaches. At that time, who would h
Nov 25, 2013
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Seven Ways to Energize Sales
Seven ways to energize sales, according to Entrepreneur. In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist
Nov 25, 2013
The Best-Selling Car In Every State
The best-selling car in every state, according to Business Insider. The auto industry has become so globalized, you can find the same Ford in Detroit and in Beijing. So it’s not surprising that Americans’ taste in passenger vehicles has b
Nov 25, 2013
Tesla CEO Expects Feds to Clear Model S in Fires
Tesla CEO expects feds to clear Model S in fires, according to The Detroit News. The leader of upstart automaker Tesla Motors says he is confident that its Model S electric car is safe and will be cleared by a federal investigation into two battery f
Nov 25, 2013
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Dealer ManagementDealer/GM NewsInventory ManagementOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
November Mid-Month Update: Used Vehicle Depreciation Slows Considerably
November mid-month update from NADA. After diving by 3.5% on a prior month basis in October, used vehicle depreciation eased up substantially over the first half of November with prices falling by 1.2%, a figure in line with NADA’s full-month targe
Nov 22, 2013
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesService
What is Your Higher Purpose, Your Noble Mission? Part 2
Last month’s article generated such good feedback that I decided to devote another one to the same topic. The takeaway from my September article was that money doesn’t motivate everyone. Oh sure, money is important, but most people also want to k
Nov 22, 2013
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Body ShopDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesService
Processes and the Strength of your Fixed Operations
As an overall view of Service, Parts, and Body Shops, many managers struggle with attaining the desired results as because they simply don’t have strong enough processes. Having been a Fixed Operations Director, I understand how this can happen. At
Nov 22, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSocial MediaTechnology
Advertisers Should Just Quit. Nothing Will Ever Top This Volvo Commercial
The latest Volvo commercial is going viral for good reason. Action star Jean-Claude Van Damme takes his 53 year-old body to the next level to showcase Volvo’s Dynamic Steering System. The stunt is in fact real. A Volvo rep confirmed that the sp
Nov 20, 2013