Auto dealer emissions certification bill clears house, heads to senate, according to Huffington Post. The U.S. House of Representatives has taken a step toward enabling automobile dealers to bypass a law requiring them to provide emissions certificat

Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

Shop success in five (sort of) easy pieces, according to Search Auto Parts. There is no easy path if you are an automotive shop owner in the US but there are some priorities, some key behaviors that will allow you to enjoy and assure success, to be p

Used car demand to drive up values, according to Automotive Management Online. Following a lull in trading conditions, which saw values fall in the last quarter of 2014, the used car market is showing early signs of strength in January 2014. Accordin

According to Driving Retention, how dealers and managers can utilize their resources and better manage their marketing dollars. One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you fi

The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m

For those of you attending the NADA convention January 24 – 27 in New Orleans, I will be leading a fixed ops workshop again this year. The workshop will be presented twice on Friday afternoon and again on Sunday afternoon. I hope you’ll be able t

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust