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Memories are Forever, Time is Not

We are fortunate to move forward with it. However in a lot of cases we can tend to dwell on, not only the past but having the perception that the future should follow it and I have found, my brothers and sisters, that it doesn’t. I was a child of t
Feb 3, 2014

Survey Says… Surveys are a Valuable Automotive Marketing Tool!

Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles
Feb 3, 2014

Would you Third Row Seating with your DMS?

A young couple is buying a new car. They have completed the negotiations and are about to sign the paperwork in F&I when their babysitter arrives and drops off their children. The F&I manager says “I had no idea you had three children,
Jan 31, 2014

Ford Won’t Require Certification for F-150 Aluminum Repairs

Ford won’t require certification for F-150 aluminum repairs, according to The Detroit News. Ford Motor Co. now says it will not require service center and repair shops to be certified if they they want to do body repairs on the new aluminum-bod
Jan 31, 2014

The Dealership Experience Can Make or Break a Sale, According to Autotrader.com

In 2014, the industry should put a greater focus on the experience consumers are having in dealerships, according to AutoTrader.com®. Combining insights gained through years of consumer research, as well as working with a third-party firm to underst
Jan 29, 2014

Majority Of Car Buyers Showrooming On Dealer Lots

Majority of car buyers show-rooming on dealer lots, according to Marketing Land. Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says th
Jan 29, 2014

The Auto Industry’s Hard Sell to Convince Your Kids They Need a Car

The auto industry’s hard sell is to convince your kids they need a car, according to Time. Car ownership rates among young Americans have been low for years, perhaps due to the economy, perhaps due to disinterest, or some combination of both. Y
Jan 29, 2014

How to Handle Customer Complaints

How to handle customer complaints, according to Auto Scheduler Advantage. If you handle a customer complaint badly, this can lead to that customer telling their friends how terrible the services was — or perhaps even posting a negative review onlin
Jan 29, 2014

Why January Is a Great Time to Buy a Used Car

Why January is a great time to buy a used car, according to The Street. U.S. auto dealers just recorded their best December new-car sales in six years — making January a great time to buy used vehicles as firms scramble to unload all of the tra
Jan 22, 2014