Why the average American can no longer afford a new car, according to DailyFinance. Ford’s F-150 is America’s best-selling new vehicle. But at an average transaction price of close to $40,000, it’s out of reach of many American hous

Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lo

Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other “Big 8” automakers are down compared to the previous February. The rel

Wholesale prices drop, according to Used Car Weekly. Wholesale prices were down in February versus January, atypical of their seasonal pattern, but were up modestly on a year-over-year basis. This was affected by continued wholesale supply growth cou

Best & worst used cars, according to Consumer Reports. Every year it becomes more difficult to shop for a used car. Prices have been at historic highs, even for models with high mileage and seemingly excessive wear. And with so many vehicles from

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont

Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traff

Chrysler recalls 25,000 SUVs for braking issue, according to The Detroit News. Chrysler Group LLC said Friday it is recalling 25,250 SUVs to address a braking issue raised by a supplier. The Auburn Hills unit of Fiat Chrysler Automobiles said the rec

How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan for a new rooftop or preparing to leverage online marketing to attract more local shoppers. The ke