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Dealer/GM NewsFixed Operations NewsInventory ManagementLead Management & CRMMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Making the Conquest: Identifying and Converting Receptive Car Owners
As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it’s not the same river and he’s not the same person.” The same principle of constant change also applies to the automobile market—
Apr 8, 2014
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Dealer ManagementInventory ManagementMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales Strategies
3 Indicators To Make Market-Smart Used Vehicle Pricing Decisions
At a recent dealer group presentation, a used vehicle manager asked me an astute question: “Dale, how can you tell when a used vehicle may need a price change?” I liked the question because it suggested the manager was a thoughtful and proactive
Apr 8, 2014
The Nuts and Bolts of the Auto Dealer Bond Claim Process
If you are a licensed auto dealer, you’ve surely dealt with obtaining a surety bond as a requirement for your license. Hopefully you haven’t dealt with surety bond claims. However, it helps to be informed and prepared in case you do get a bond cl
Apr 8, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
Is Your Dealership LOUD Enough to be Heard Online?
Focus on “share of voice” to turn demand into consistent conversions, sales. Did you meet your sales goal for 2013? In-market demand was strong last year, with 2014 off to a rocket start. New research by Compete’s Lincoln Merrihew (Automotive 2
Apr 7, 2014
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Dealer ManagementDealer/GM NewsInventory ManagementLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Never, Ever Argue With Your Salespeople
Let me first point out the odds of becoming a sales manager in the automotive industry. There are approximately 20,000 new car dealers in the US and Canada. They will average approximately seven new sales people a year between them. Do the math on th
Apr 7, 2014
GM recall repairs start Monday
GM recall repairs start Monday, according to The Detroit News. A senator asked again Sunday why it took General Motors so long to discover a defect in ignition switches of 2.6 million vehicles, a day before the automaker launches repairs of the recal
Apr 7, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Improve in a Weak Area to Increase Your Sales & Income
Your strengths drive your success – and your weakest skills and habits hold you back. It shouldn’t come as a surprise to learn that most salespeople do more things wrong than they do right in the selling process. Why? Lots of reasons – mostly b
Apr 3, 2014
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
What Stops Success
Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals, because we never set any. We may want to be successful, but wit
Apr 3, 2014
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Why OSHA Inspection Pre-Audits Can Mean Reduced Workers Comp. Premiums
Some time ago, a copy of OSHA QuickTakes, a newsletter from the Occupational Health and Safety Administration, crossed my desk. What caught my attention about this particular issue of a newsletter I receive and read regularly was a statement I read i
Apr 3, 2014