6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What pl

4 communication lessons from ‘Shark Tank’, according to Ragan. The popular TV reality competition show “Shark Tank” is packed with tips on how business professionals can improve their communication skills. There are also plent

An introduction to data-driven decisions for manager who don’t like math, from Harvard Business Review. Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external

Auto-shopping sites target used car market, according to USA Today. Auto-shopping and research websites are revving up development of products to mine the gold in used car sales. In general, the initiatives promise to give used car shoppers either a

3 simple techniques to close more car sales, according to Auto Scheduler Advantage. It’s easy to get into a sales slump when the economy’s down. It’s even easier to lose hope and assume that you’re just going to be stuck in this slump until t

The psychology of color in marketing and branding, according to Entrepreneur. The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’

While some employees may think that dealership safety rests solely on the shoulders of executive management that is not the case. Dealership safety is a company-wide responsibility, and though it may seem that your team is doing everything possible,

Four email marketing tips to help you get the most out of gmail, from Marketing Profs. In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make

The basic building blocks of a website, and their costs, from Entrepreneur. Thanks to developments in technology, the vast majority of us don’t need to spend thousands of dollars on a website. There are solutions even a tech neophyte can use to bui