Auto shops try to keep up with rising sales and recalls, according to The Detroit News. The wave of record-breaking recalls is keeping dealership service shops humming — and some dealers think it will only get busier heading into the fall. Service

Through all the years, it’s obvious that I probably had more exposure to more pre-owned managers and pre-owned department slang than anybody else in the industry. I am currently asked, especially by new managers, what it was like in certain decades

Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it’s very “Field of Dreams,” but that

If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are laser focused on keeping a high number of inbound leads flowing regularly. One obvious way to do

I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to

Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many comp

With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a recall affecting 1.4 million vehicles, dealers should look at preparing for a large influx of service work. I doubt any dealership would

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t

Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit