Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping process. In this month’s article, I provide practical tools to help salespeople conquer this obstacle. Please keep in mind that

The Japanese earthquake and tsunami have rocked the automotive world.  Honda has reported, at the time of this writing, that it is still not able to manufacturer the Fit small car, the CR-V crossover and the Acura TSX sedan.  Toyota announced that

It’s interesting to me that in this day and time, as knowledgeable as we have become due to the advent of software, we still can’t seem to put a handle on who should price our used cars, how we should price our used cars, or what (software) shoul

As a first time exhibitor at National Auto Dealer Association this year, our team staffed the booth and had a great opportunity to talk with current and former clients and prospects.  We also spent a fair amount of time on the show floor, meeting s

On March 1, 2011, Century Motor Corporation in Wentzville, MO reopened its doors as a Dodge Chrysler Jeep dealership, nearly two years after being one of the 789 dealers terminated by Chrysler as part of its bankruptcy. In the top 10% of Chrysler sal

An economic warning to the US dealer It is now spring of 2011 and we are experiencing a thaw from one of the harshest winters on record. The temperatures are rising and the days are getting longer. We are also beginning to see green sprouts after a l

The state motor vehicle franchise laws may have something to say about that It was reported last week that Mercedes Benz USA is taking over the distribution of smart vehicles from Penske Automotive. The problem, of course, is that Mercedes Benz USA h

Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience, must to be communicated and maintained internally by you and your department heads, or “position coaches.” You must perf

Unless you’re viewing an archived version of this magazine or you just picked this up in the service waiting area at the dealership, you are likely reading this article within a week or two either way of the 10th Digital Dealer Conference and Expos