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Dealer/GM NewsDigital Dealer ConferenceMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w
Aug 16, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales Strategy
Used Vehicle Depreciation Ticks Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Aug 15, 2017
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Dealer/GM NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySearch Engine OptimizationTechnologyTrending Industry News
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999. This adds to an extensive list of domains (5,000) owned b
Aug 7, 2017
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Dealer/GM NewsDigital Dealer ConferenceInventory ManagementMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingTrending Industry News
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new episodes in one glorious binge weekend. However, many times I’m faced with the dreaded task of fi
Aug 2, 2017
Used Vehicle Depreciation Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Aug 2, 2017
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Dealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
BLACK BOOK USED VEHICLE RETENTION INDEX REMAINS UNCHANGED THROUGHOUT JULY
Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and resid
Aug 1, 2017
Depreciation Increased Last Week on SUVs
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Jul 25, 2017
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Dealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesTrending Industry News
The Ticking Time Bombs Sitting Beneath Every Dashboard
According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the man remov
Jul 24, 2017
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Dealer/GM NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesTrending Industry News
4 Tips to Master Your Dealership’s Online Presence: Show Your Assets
(Part 1 of a 4-piece blog series on vehicle merchandising) Every dealership’s biggest asset is inventory. Without vehicles, your dealership would simply be an empty parking lot with nothing to sell. That being the case, one would think dealership
Jul 24, 2017