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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
FordDirect Enhances Product Team with Promotions of Ryan Soffa and Fadi Aoude
DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of two executives – Ryan Soffa, senior vice president of product development and Fadi Aoude, senior vice p
Dec 8, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
Three Key Prongs of a Provisioning Strategy for Used Vehicles
In my last column, I suggested that “provisioning” is a more apt description for determining the types of vehicles that are appropriate for a dealership’s inventory and marketplace. I like this term as a replacement for “stocking” because i
Dec 8, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Average Unique Visitors to Websites in November 2011: 3,732
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 54% during the month of November 2011. This information is based on statistics for national automotive Internet behavior for November 2011. Below ar
Dec 8, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
It’s 2012: Time to Introduce your Floor Managers to the Internet
I was training with a dealer group the other day, and during a break the Internet managers were jovially reminiscing about the days – way back in 2003 and 2004 – when dealers were still not sure they even needed a website. I was working for Deale
Dec 7, 2011
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing Strategies
Toyota’s Statement Regarding the NHTSA’s Five-Star Composite Rating for the 2012 Camry
Statement from Toyota Motor Sales, U.S.A., Inc., Regarding the National Highway Traffic Safety Administration’s Five-Star Composite Rating for All-New 2012 Camry: We are very pleased that the all-new 2012 Camry has earned a five-star composite safe
Dec 7, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
FordDirect Names Meri Glade Chief Compliance Officer and General Counsel
DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today that Meri Glade has been named general counsel and Chief Compliance Officer of the Company. Ms. Glade joins FordDirect to overse
Dec 7, 2011
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Dealers United Now Larger than the Largest MegaDealer Group in First 90 Days
Sarasota. FLA – Dealers United, the first service to truly leverage the buying power of privately-owned dealerships, today announced member growth in their first 90 days of business has outpaced all expectations. Dealers United now represents more
Dec 7, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
SureSale™ Certified Expands Vehicles Eligible for CPO Programs
VENICE, Calif. –– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced the launch of SureSale™ Certified, a comprehensive certified pre-owned (CPO) marketing program. Designed to
Dec 7, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Truecar.com: December Has 7 of the 10 Best Days to Buy A New Car in 2011
SANTA MONICA, Calif. — Don’t fret if you just missed out on getting a new car during Black Friday. December is shaping up to be a great month for consumers to hit the dealership lot, with a forecasted seven of the top 10 days to buy a ca
Dec 7, 2011