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Volkswagen of America to Give Customers 3-Month SiriusXM Subscription on All Pre-Owned Vehicles
NEW YORK — Sirius XM Radio and Volkswagen of America, Inc. this week announced that customers will receive a 3-month SiriusXM subscription when they purchase pre-owned Volkswagen vehicles equipped with factory installed satellite radios from a
Aug 23, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Research: Preference for Auto Body Style Shifts for US Female Shoppers
Real-time Research Shows Midsize Sedans Most Preferred in July Palo Alto, California, USA—According to Market Insight Corporation, although still popular with US female auto shoppers, preference for the “Crossover” body styles have been decreas
Aug 23, 2012
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Dealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
How Will 2013 Models Impact Used Car Dealers?
No doubt about it, the used-vehicle market is experiencing some shifting trends that we all knew would take place in the fall. After a few years of short supply, pricing strength and fluctuating gas prices, dealers now find themselves with an easing
Aug 22, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Maritz Research Study Finds More than 1 in 10 Car Buyers Skip the Test Drive
Test drives are fundamental to car dealership operations, and from the customer’s point of view they are a great touch point to experience everything a car has to offer, but according to a recent Maritz Research study 11.4% of car buyers didn’t t
Aug 21, 2012
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
What does Sales Manager Mean?
Businesses that have a product line for sale have sales managers to manage their sales personnel. Motivated sales personnel who are persistent and have the “the right stuff” sooner or later somewhere will earn the title of sales manager. In my op
Aug 16, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Study Shows Men Spend More Time and Money Car Shopping Than Women
CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when it comes to buying a car, men tend to shop longer and spend more than women. The CarGurus study, which examined gender differences in
Aug 15, 2012
Kbb.com Analyst: New-Vehicle Sales Increase at Expense of Used Cars
According to Alec Gutierrez, senior market analyst of automotive insights, Kelley Blue Book, the gap between new- and used-vehicle pricing in many segments has narrowed significantly, with new vehicles, on average, selling for only 11.5 percent more
Aug 14, 2012
Wholesale Used Vehicle Prices Decline 1.8%
According to Manheim Consulting, the Manheim Used Vehicle Value Index fell again in July. Manheim said wholesale used vehicle prices declined 1.8% in July. This was the fourth consecutive monthly decline and brought the Manheim Used Vehicle Value I
Aug 10, 2012
GM Reports CPO Sales Totaled 23,224 in July 2012
Below please find sales numbers for General Motor’s certified pre-owned vehicles for the month of July 2012: Chevrolet, Buick, GMC July 2012: Month end total sales: 22,039 Month over month percent change vs. June 2012: -8.5% Year over year perc
Aug 10, 2012