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Digital DealerFixed Operations NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Dealership Tech Meets Sales Strategy at AutoNation
CBT News showcases AutoNation’s role model technology usage to improve the customer’s experience on the dealership, and redevelop their sales techniques for new and repeat customers. Dealerships in Fort Lauderdale have implemented a
Mar 13, 2013
Jeff Gordon’s Test Drive: Scared Salesman Pranked on Hidden-Cam Pepsi Max Commercial
This hilarious video features Jeff Gordon at the wheel of a hidden-cam test-drive. Tiny cameras make for great driving footage and the perfect prank on the salesman riding shotgun. Viral videos are taking the lead even in high-corporation commercial
Mar 13, 2013
Auto Dealer Finds $10,000 in Used Pickup Trade
According to the Yakima Herald, an auto dealership in Seattle found a bag of $10,000 and change in a pick-up truck taken in a trade. The dealer returned the money to the owner, after the discovery, and dealerships get to dismiss the bad rep:
Mar 12, 2013
Ford SUVs No Longer a Rollover Risk
From The Detroit News, a NHTSA recall investigation finally came to an end. 2002-2005 Ford Explorers, Mercury Mountaineer, and 2003-2005 Lincoln Aviator were reviewed for a defect in the automatic transmission and brake shift interlock failures that
Mar 12, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
Best Practices for Digital Assets
AAIA has released their recommendations for using digital assets. The hows, whys, and exact stats on the type of digital asset that best appeals, be it images, line art, video, etc. A thorough examination of historical marketing impact and prediction
Mar 12, 2013
New Accessories Sales Process Generates Dramatic Revenue Growth and Cross-Dealership Benefits for North Carolina Dealership
Case study from AddOnAuto demonstrates how cutting-edge accessories process drove accessories revenue from $0 to $150,000 per month, provided new vehicle sales training process, and increased F&I product sales for Scott Clark’s Toyota Ad
Mar 8, 2013
Big Players: An Overview on Used Car Industry Changes
The Motley Fool takes a look at the big players in the Used Car and Car resale industry. A heads up on competition, the CarMax business model, and America’s Car-Mart, as well as the role giants like AutoNation are starting to play both financ
Mar 8, 2013
2013 Remarketer Awards
From Vehicle Remarketing, the 2013 Conference of Auto Remarketing engaged in a peer voting segment to choose top remarketers in the industry. More details and criteria on specific dealer’s successes in pre-owned are available below: Click here
Mar 8, 2013
OVE.com Honors Top Performing Auction Locations
Nine Manheim and Independent Auctions Selected as Otto Award Winners On Tuesday evening, OVE.com announced its top-performing auction locations at their annual Otto Award Ceremony held during the NAAA sponsored Conference of Automotive Remarketing (N
Mar 8, 2013