From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, ad

According to Car Business Today, online chats are driving consumers into sales in a dealership’s pre-owned department. Remind your salesmen not to miss out on leads or ups built from buyers who don’t want to pick up the phone, and take ad

NCMi reports on intel gathered at the service department’s retail department. Evaluations from a dealer retail professional on hard packs, trades and recon as well as cycle time and used vehicle pricing are just a few of the useful recommendati

Sources at CBT News discuss the need for a bit of marketing skill in every salesman. Generating leads comes from good marketing, which involves cross-promotion, developing discounts and deals, and learning a little bit about subscriber lists to appea

From CBT News, a study on Internet Lead Effectiveness shows that across the industry, salespeople who respond within an hour to internet inquiries are more likely to push the sale. Auto responders, response times, and handling are examined along with

Advice from Eyes On Sales reminds new and used salesmen to engage customers socially. When reaching consumers, bridging the gap to speaking on a personal level is best achieved by focusing on emotion-based questions. Through more familiar wording, an

From F&I, an in depth review of the Cars.com “Top 10 under $10k” list. Topping the list? Ford Motor Cars, with the Escape, Focus, Freestyle and Fusion. A more sporty option includes the Scion TC, and the standard family sedans Civic,

From F&I Magazine, car leasing is on the rise thanks to credit approvals. This improvement in fleet and future pre-owned returns indicates a realm of the auto industry regaining life and a decline in recession trends. How long will it last? Diffi

The Latest from F&I and Showroom on vehicle price predictions; data from CNW research and Autodata get a once-over in this condensed article on what to expect in Financing divisions. See the breakdown on used vehicle remarketing prices below: Cli