Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through

Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you prepare for the future. For those reasons and more, staying on top of data management is a crucial compo

Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay connected with customers. But many salespeople are lost with today’s technology. There’s never b

Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in dev

If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, th

 Andy Church explains the importance of e-mail signatures in this Quick Tip.

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it’s natural to look for ways to cut exp

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has