Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly.

Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!

What is your dealership's lead conversion rate? Specifically, how many of your leads turn into buyers? Industry benchmarks for auto retailers' conversion rates are close to 10 percent,

Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem to value loyalty?

For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.

Not THIEVES in the night...THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on

With the increase of consumers preferring to use online channels for communication, it's crucial to devote attention to who might be best equipped to handle these valuable relationships.

The most successful used car operators also consistently execute well in three phases of their game: They acquire the right cars for the right money. They price appropriately. They make