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It’s Not What You Say, It’s How You Say It

Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.
Apr 27, 2017

On-Hold Marketing

Our hearing is one of our most powerful emotional senses, so it is hardly surprising that we often attach specific songs or voices to moments in our lives.
Apr 27, 2017

LotParty Quick-Tip 25 : What Days Supply Really Should Mean to You [VIDEO]

In this episode, Jasen Rice goes over how a vehicles Market Days Supply doesn't dictate how the car is selling today but how it was selling over the last 45 days and what trends
Apr 25, 2017

Hard Facts: How to Start Tracking Your Campaigns [VIDEO]

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
Apr 21, 2017

LotParty Episode 36: ROI Metrics That You Want To Track For Used Cars [VIDEO]

In this episode of LotParty, Jasen Rice from Lotpop goes over that there is more important metrics to track for your inventories ROI then just Average frontend gross and total gross.
Apr 21, 2017

Tip 24: Customers Are Not Less Educated Because It Is Spring [VIDEO]

In this video, Jasen Rice from Lotpop Inc. goes over how not to get too proud of a "spring car" and to keep your inventory moving. Lotpop will provide the people and processes
Apr 18, 2017

You Don’t Know Mobile – Three Secret Success Tips for Car Dealers

It is possible for dealers to supercharge their mobile marketing with a sharp focus on fundamentals, as well as implementing proven strategies to further leverage this potential.
Apr 17, 2017

Hard Facts: How to Advertise on Instagram Stories [VIDEO]

70% of individuals on Instagram are following a business page. Now you need to step up your game! Get more reach and brand awareness with ads on Instagram Stories.
Apr 14, 2017

Think Tank Tuesday : How to Determine Your Communication Style [VIDEO]

Are women smarter than men? On this week’s Think Tank Tuesday, Paul discusses leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
Apr 11, 2017