Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing

It’s not a secret that car dealers spend lot of money on all types of marketing - from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads

In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure that they’re solid. You’ll take away tips

When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer is no.

Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car

Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies

Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Today, through the art and science of audience

It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30 years.  When I say successful,

Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.