Colloquy just came out with its Annual Loyalty Census Report which informs retailers about top loyalty trends. The data in this report (which you can download free at the link above) is important for retailers to view and understand as it reflects th

Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.” The trick to getting

(Part 1 of a 4-piece blog series on vehicle merchandising)  Every dealership’s biggest asset is inventory. Without vehicles, your dealership would simply be an empty parking lot with nothing to sell. That being the case, one would think dealership

Cycles are a common part of our lives: every year brings a cycle of four seasons, every day brings a cycle of waking hours and sleep, and even our daily routines often take on a kind of cyclical appearance. The marketing, advertising, and media indus

Flick Fusion COO Tim James continues explaining Google’s 5 Auto Shopping Moments that Every Brand Must Own in the fifth and final installment of this series.

I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO

I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, th

Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing

For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.'