When it comes to finding ways to make more money, Good Car People understand the power of utilizing data to minimize waste. Good Car People are the ones who plan, measure, monitor, and focus their efforts – and their spending – on the spe

Put 20 people in a room and ask them, “What is social media success?” With the overabundance of social media “information” supplied today, chances are you’ll get 20 different answers. Some people will say vanity metrics

Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the dealership including sales consultant, sales manager, assistant to the assistant manager, finance manager,

Eleanor Roosevelt is credited with the quote: “Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” Tomorrow, in the automobile retail business, may be a mystery but here are a few simple facts.

In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets, biggest inventories, biggest showrooms, and the biggest discounts will be the biggest winners in the market place. Based on the most recen

If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers to accurately measure if their marketing spend is providing ROI – and really, truly trust the data. �

“We sometimes miss the fruit of our hard work due to focusing on the wrong things”. Yes were busy but what were doing is not really moving us any closer to the results we desire. Here is a sharable quote “Focus on the Root not the

(Part 4 of a 4-part blog series on vehicle merchandising) In the past 3 blogs in this series, I’ve shared vehicle merchandising best practices for improving and increasing inventory exposure to online car shoppers. While following those best practi