LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly digital platforms, such as social media hubs YouTube and Facebook, to see how consumers respond, suggested Peter Leto, Google’s hea

Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month is the ultimate KP

SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.

In this episode of Witt’s Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing on in the 4th quarter.

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a lon

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear

SpinCar CEO Devin Daly shares a good starting point in inventory merchandising in this short video blog.

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If