Jasen Rice explains what the key driver to the success of your inventory is in this Lot Party Show Quick Tip.

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn’t all know exactly what we were doing; we just knew we had to do it because everyone else was doing it

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr

Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car buyers use the Internet to research and shop for a new or used vehicle. Almost half do their research

One of the many strengths of digital advertising is the broad range of possibilities it covers as a marketing channel. In just this one area, dealers can target customers in any number of ways, from dynamic search to programmatic display to social. O

It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise played a police officer on the run from a frame-setup. And as he walked through a mall on this near-future Earth, sensors scanned his retinas to

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace distinction other than price. If you don’t have a brand, your only ‘blue sky�

This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes alm

With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners and implementing an effective communication strategy that compels those owners to bring their vehicle into the dealership for repair.