It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees

How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid representation within your community, have you considered how you need to present your brand in the digital world? Branding is an o

Put your most important information above the fold—that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, w

Bill Wittenmyer shares the importance of leveraging digital word-of-mouth at your dealership in this week’s installment of Witt’s Wise Words.

AutoLoop’s Director of Professional Services Stephen Coambes shares innovative technologies that dealers can use in the service drive.

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. H

I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy

As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke

Dealership organizations do not typically think about identifying and testing internal controls. With the volume of transactions in a dealership organization, strong internal controls are a must to reduce vulnerabilit Dealership organizations are pro