Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales f

Perhaps more than any other role in the dealership, the new car manager’s responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the lot, order new inventory and negotiate dealer-trades. Now they mu

Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved int

For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage customers and promote products…and you’ve got a terrifying place that many dealers would rather ig

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. Having worked in every aspect of broadcast marketing

Employee turnover continues to be a problem in many dealerships, and especially in fixed ops. The ability to attract and retain service technicians, for example, is a problem so prevalent that in a recent Carlisle Dealer Principal Survey, more than 4

We caught up with Cary Greenberg at the Digital Dealer Conference & Expo and sat down with him for ten minutes to capture his views on the state of our industry from the perspective of a company who focuses on reputation marketing to an industry

How do you watch shows these days? Is it sitting on the couch in front of a TV, or is it on your phone while you’re on the go? Times are changing, and how we watch TV is changing as well. Learn about Facebook Watch and creating engaging content

In this Lot Party show quick tip, Jasen Rice shares a metric all dealers should be using when it comes to SRP and VDP views.