If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch a

The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete vehicle information. No, the absolute best strategy boosts h

How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your

A trending technology is the use of bots in customer service. While bots can certainly help companies manage communications faster, sometimes they fail to provide the correct information and consumers just stop communicating with them, pick up the ph

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hiring more technicians, just to name a few. With an ever-expanding list of action-items, many dealerships

Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns contain the basics. Practical marketing is your foundation, allowing you to build upon it with bigger and better tools. Learn more about i

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While F

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound 2017 report. Sound familiar? Most auto dealers I know have the same goal. In order to accomplish

In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which are very far off for the average dealer and buyer. But there is a discipline within automotive where machine learning has al