To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumes NADA predicts 2018 new-v

This week let’s talk about a new roll out you’ll want to capitalize on and audit. Yes, one more thing to pay attention to, but honestly if after you watch Hard Facts this week you feel that way, you’re missing the boat on existing o

With an upcoming deadline for the American with Disabilities Act (ADA), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against margina

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in

When reviewing advertising and marketing strategies for the New Year, there are a few basic strategies that should be addressed for 2018. Utilizing uncommon methods for defining a target market and how it has changed, gathering information about that

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives — all without the h

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t inte

Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through various means — and the competition is getting vicious. I recognize that, in terms of video marketing hostin