None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business marketing, we definitely want to be unique, especially if your dealership is paying good money for a website, and thou

Billions of people use the internet. Many of us live there. We use the internet to do our jobs, to stay connected with friends and family, and for entertainment. In the United States, the internet is no longer a luxury, but a necessity. Much of what

Does your dealership have a digital marketing strategy? When asked that question, I would assume that most dealerships would be quick to respond with a resounding “Of course we do!”. That’s a good thing. With all of the changes taking place in

Selling cars has never been more challenging. Dealers face stiff industry competition, margin compression, and a generally indecisive consumer audience up to the point of purchase. Today’s dealers need a leg up and conquesting gives them that compe

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are di

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dea

Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains

Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM exec