While we like to think that we’re beyond the pressures and stresses of teenage-hood, when it comes to our buying patterns, it’s true what they say: high school never ends. As a teen, it is almost impossible to make a decision without considering

You probably had to skip over a pre-roll ad in order to start this video. Pre-roll is a great way to advertise, but not if you’re not going to waste the 3, 10, 15 or however many seconds you have of a viewers attention with bad video. I’m

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service co

There are a million different wants to start putting yourself out there, but not all of them are going to get you heard. I’m covering what medium you could be leveraging to make the most noise for you business in this week’s Think Tank.

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways t

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing

Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates brand or product value to a clearly defined audience. These are mainstays of a modern automotive ma

2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it’s leaving many dealers wondering which way to turn. 2018 is the year that every dealership will ne

Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from doing what’s safe and comfortable, instead, it’s almost certain that the unknown will have a gr