When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized

It’s the end of the first quarter, do you know where your digital marketing dollars went? If you’ve been utilizing your best source of free information about your web traffic, Google Analytics, you bet your boots you do. Tracking performance metr

When you wake up in the morning, what is the first thing you do?  For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day.  For others, they might have a different morning routine, but

Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over the past five years. Consumers now own more mobile devices than computers (and apparently, toothbrushes) (https://60secondmarketer.com/blog/2011

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer expectations in the 21st Century: “treat others the way they want to be treated.” The s

Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It’s s

We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed yet is the importance of good digital marketing and how to avoid costly mistakes. As the Digital Marketing Strategist at J&L Market

The way people engage with businesses has changed. The line has blurred between personal and traditional business communication channels in favor of the channels consumers use most in their everyday life. However, most dealerships haven’t adapt

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o